The Merriweather Council Podcast

The last time Kimber and I spoke about Taylor Swift you all LOVED it. You loved it a lot. Not as much as I love the Backstreet Boys, but still a respectable amount. It was one of the most listened to episodes last season! (In case you missed it: http://www.merriweathercouncilblog.com/2018/05/taylor-swift-marketing-lessons/ )   I think the reason you loved it so much is because it’s really fun to look outside your industry for inspiration - and because, really, who doesn’t enjoy a little Taylor Swift from time to time?   Regardless of where you stand in your feelings about her music, there is almost no denying the Taylor Swift is a marketing maven. The marketing power and inspiration of Taylor Swift is what Kimber and I spoke about last time and it’s what we are talking about again on today’s episode.   Last time we focused on her Reputation album release - the things she did ahead of it’s release and the way she got everyone’s attention each step of the way. This time we are talking about her Reputation Stad