The Merriweather Council Podcast

How the Jonas Brother used storytelling to create PR magic + how you can, too. feat. Brittney Lynn

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Sinopsis

Since we are on a boyband kick recently, i figured let's just top it off with this fabulous episode in which i spoke with PR professional Brittney Lynn about the magic that is the Jonas Brothers' recent documentary "Chasing Happiness." What is so magical about it? Why is a PR professional THE one to speak on it? Gather round, kiddies, these and many other questions are about to be answered. Here's how this episode became a thing... I am one of those people who only used Amazon Prime for the free shipping benefit until like, three months ago. And around the time I started watching Amazon Prime Video, the Jonas Brothers released this documentary. Being the pop music super fan that I am, i checked it out. And I actually loved it and started down a bit of a Jonas Brothers black hole. The next day, I saw Brittney on Instagram talking about how awesome their documentary was from a PR perspective and, well, here we are. Brittney shares some key insights in this episode about how and why Chasing Happiness was a brill