Inspired Marketing
Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:11
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Sinopsis
Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.