Inspired Marketing
Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:28
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Sinopsis
David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.
