Event Industry News Podcast

Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google. This can make the difference between your website sitting on page seven or page one of Google search results.  Jonny explained that there are a variety of different techniques and opinions in the industry regarding SEO but there are fundamental aspects to it that all websites should follow, such as keywords and target audiences. Not only must you understand your target audience, you must take into consideration when they may be searching, the device they may be using and even their dialect. All these details can affect where your website sits in the search results. James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events