Event Industry News Podcast

Joining James for this week’s podcast was Ravi Chalaka. Ravi is a marketing and business development expert and is currently the chief marketing officer for Jifflenow, a meeting automation platform. Ravi has spent the last 25 years working in the events industry, 15 of which he spent as a vice president. This has allowed him to participate in events as a marketer, attendee and sponsor for more than two decades. Drawing upon his vast experience, Ravi discussed ROI when exhibiting at live events and how it can possibly be measured and turned into value for companies. Gone are the days where company bosses are satisfied with event feedback in the form of statistics on attendees. Exhibitors are now expected to produce information on how well an event panned out in relation to how much revenue it generated.  However, meetings, business connections and new contacts that are generated as a result of exhibiting cannot be defined straight away in terms of pounds and pence: they may lead to revenue later down the l