Event Industry News Podcast

Dan Mason, managing director, and Andy Sexton, creative director from 2LK, joined Event Industry News for this week’s podcast to discuss the company’s 25-year history. First and foremost a brand experiential agency, 2LK creates memorable live events for trade shows, brand activations, launches and conferences, and boasts a client pool that includes Canon, HSBC, Wiko, Dell and the Royal Bank of Canada. Currently celebrating its 25thyear of “independence”, as described on the website, 2LK focuses on creating memorable live events to increase clients’ engagement, revenue and reach. Touching on the history of marketing, Dan and Andy took us back to the economic crash of 2008 during which traditional marketing strategies such as print journalism took a substantial hit. Not only affected by the dipping marketing budgets, print also suffered from the development of certain technologies. The two colleagues agreed that “print went from being themethod of communication to just being a method,” alluding to the rise