Event Industry News Podcast

On this week’s episode of the Event Industry News podcast, Exposure Analytics’ commercial director, Rob Murdoch, joined us to offer a preview of his forthcoming talk at Event Tech Live on Wednesday 6th November. Here, Rob will engage in a panel discussion on the correlation between design effectiveness and data effectiveness. Returning to the podcast for the third time, Rob explained the role Exposure Analytics plays in live events: “We help brands and agencies determine how effective their events are through the use of data and footfall analytics.” Data, as Rob explained, is only effective when people know how to use it. The data that is presented from experiential analytics companies can accurately demonstrate where footfall was heaviest, the number of entries, the flow of visitors and dwell time, among other things. “What our clients are interested in is the truth. Whether it’s a good number or a bad one; they want to know because then they can act on it,” Rob stated, explaining that receiving high stat