Event Industry News Podcast

Joining James this week on the Event Industry News podcast was Lennart Hohneck, the business unit lead for event management platform Fanomena. Joining us from his offices in Germany, Lennart discussed the company’s rebrand from Eventbaxx and the advantages a digital goody bag has over a physical one. Founded in 2015, Eventbaxx was created to provide a digital version of an event goody bag. It is nearly impossible to monitor the interaction of physical goody bags and they are often discarded. Digitalising it created a plausible means of monitoring its engagement, offering a strand of measurement to sponsors and organisers not otherwise available before. Physical goody bags also create questions regarding sustainability and cost: is the handing out of physical ‘goodies’ responsible in today’s climate and can sponsors correctly estimate how many they will need? “Massive amounts of these goody bags end up in the trash minutes after being handed out. That’s why we think it’s not very efficient at all,” Lennart