Event Industry News Podcast

Many organisations in the industry have had very little choice but to pivot to a virtual solution. Swoogo, an event registration platform, is no exception. Joining me this week is Molly Falco, the company’s director of marketing, who explains what was achieved in just 40 days. The company’s ethos has always been ‘Make Things Easy’ so the first step was to create a place for customers’ virtual events to live within the existing Swoogo product. Using a single sign on (SSO) process, data is transferred from the streaming platform securely by Swoogo rerouting the link to one of its own. This cool feature also prevents uninvited people accessing meetings, or in Molly’s words “Zoom-Bombing”. One feature I really like is that this new offering is Streaming Platform agnostic - meaning organisers can use their preferred platforms rather than being forced to learn another. It’s also possible to use multiple streaming platforms simultaneously. In contrast, Molly went on to tell me that Swoogo will soon be launching