Legal Marketing Studio

Eva Wisnik, founder of Wisnik Career Enterprises, launched the 2017 Legal Marketing Studio season with a conversation about what she saw from a training and placement perspective in 2016 and what these insights suggests we'll see in law firms' priorities in marketing and business development in 2017. Key takeaways: leadership and a clear vision is key to strong firms' performance; with many larger firms having clarified their branding and collateral, the emphasis in hiring is on PR and business development roles; alumni programming is being brought into the BD fold and writing skills and a service orientation are key to succeeding in marketing and BD roles.