Ten With Ken (audio)

In the second episode from the 2016 Ontario Universities' Fair, Ken Steele surveys the exhibit floor and interviews university representatives to summarize what's new in student recruitment marketing this fall. (See the first, "Why Go to the OUF?" at https://youtu.be/CyXKcQ7fsac ). This podcast includes some flashback photos, video and even some unused interviews from previous years' OUFs, from 2006 to the present. Data Collection: The underlying goal for student recruitment offices at the Fair is to collect contact information for as many prospective students as possible. As Deanna Underwood of OUAC explains, in previous years that meant that prospective students had to enter their contact information in 21 different ways, on paper, iPad, laptop or computer, at all the various booths. That also tended to mean that many universities offered prize incentives to collect data. Last year we interviewed Craig Chipps of Wilfrid Laurier about the branded hoodies they were giving away; Deanna MacQuarrie of uGuelph ab