Ten With Ken (audio)

Embracing Engagement at SFU: Beyond Branding

Informações:

Sinopsis

At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the institution’s planning framework. (Although yes, it also helps differentiate the university’s brand.) SFU president Andrew Petter invited Ken Steele for a campus site visit late last year, and this is the first of many episodes that will be the result. Since the brand launched in 2012, SFU’s Engagement Strategy has articulated how the institution will make a strategic priority of engagement: Engaging Students through active and experiential learning, community service learning, co-ops and business incubators. Engaging Research by partnering with people and organizations in the community and worldwide for mutual benefit. Engaging Communities beyond mere philanthropy. SFU doesn’t just provide value, but gains value in the process. See “SFU: Engaging the World” at https://youtu.be/QeHcNcdAglo What’s most striking about the SFU vision is how it has been thoroughly socialized across all o