Inside Asia Podcast

My guest this week is Josh Tetrick, Co-Founder and CEO of San Francisco-based Eat Just, Inc. And no, it’s not an episode about life beyond this planet but life on the only planet that really matters – our planet. It’s also a "chicken or the egg" story. But in this instance, the chicken and the egg both come first. What comes next is a plant-based version of the egg. Confused yet? Well hang in there, because we’re talking about one of the most centrally important subjects of our time: Food. How we produce, process, and consume it has been something that all of us have taken for granted for decades now. But when you consider – as Josh does – that fully one-third of our arable land is used to produce feed for chickens and livestock, then something is terribly wrong. East Just, Inc. and a network of like-minded start-ups are trying to make a difference and hoping to profit at the same time. Poultry is a 230 billion dollar a year business. The market for eggs is slightly smaller at 200 billion. But given that bo