Inside Asia Podcast

“Purpose” as a business operating principle, has been elevated as a key priority for hundreds, if not thousands of organizations worldwide. The idea that all stakeholders are important, and not just shareholders is a new, novel, and some say, notorious concept. Convincing people within an organization to change the way they think, plan, and work is no easy task. Even so, that’s what purpose-driven organizations are trying to do – lifting their game in order to better serve people and planet. But what happens if executives tasked with developing and delivering Corporate Purpose are experiencing their own existential crises? Many have built careers by toeing the party line, delivering results, and mastering corporate politics. Achieveing career goals carries some satisfaction, no doubt. But you have to ask: To what end? For those of you who’ve been in the game for a while, chances are you’ve made your company richer, more efficient, or even better liked. That’s great. But how do you feel…you know…personally?