Inner Sircle

On this episode, I talk about how Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win! A few bullet points on why retailer support will remain strong: Majority of problems revolve around DTC. Conversion attribution window shrinking to 7 day from 28 day, custom website audiences will lose people who opt out of web tracking, and results may take longer to appear. Traveling 7-10 years backward in terms of advertising. In-store sales lift will be more widely considered as a KPI and companies should begin to account for it in their paid efforts.. Performance isn't determined by web activity in retail support Still can track in-app activity-- we build our audiences from IG/FB engagers, video viewers, page likers (might be a tiny bit more important now for the sake of lookalike audiences).