Strong Feelings

Vivianne Castillo left counseling to become a UX researcher. What she found was an industry that talked a lot about empathy—but wasn’t very good at practicing it. Now she’s building a company dedicated to changing that.Vivianne Castillo is a UX researcher, humanity in tech advocate, and founder of HmntyCntrd, a masterclass for people in UX and tech that was just named one of Fast Company’s most innovative companies of 2021. Vivianne uses her background in counseling and trauma to educate on and advocate for the trauma-informed workplace, empathy in the face of capitalism, and justice for all. At HmntyCntrd, she helps people from companies like Apple, Slack, and Spotify become advocates for equity and change in the tech industry. I think a lot of UX and design professionals can have this tendency of, "Well, if I don't do it, who will? If I don't advocate for this user, who will? If I don't care about this person who will?" And you know, I have just learned that it's not all on me, and that I can't save everyon