Change Your Story, Change Your Life

WHAT IS STORY STRUCTURE? Ready for the secret to story structure? Here it is. Every story you tell must have a clear BEGINNING, MIDDLE, and END. I know. that sounds insultingly obvious. Truth is, it’s no more obvious than “what you focus on expands,” or “you’ve got to give to get.” And, like those often repeated phrases that may seem like cliches, the concept of beginning, middle, and end widely misunderstood, unclear, or not practiced at all. The proper application of beginning, middle, and end in your business storytelling (the persuasive communication of your brand message) can take your company and brand from invisibility to world class recognition. This episode clarifies the intention or purpose of each section of your business story that collectively take your prospective clients and customers on a transformation journey that gets them excited to do business with you. These are the three specific intentions of a strong story structure: BEGINNING – to enga