Change Your Story, Change Your Life

UNIVERSAL STORIES What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection. Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling. FOUR MOVIES WITH UNIVERSAL STORIES Rocky – explores the human need for significance E.T. the Extra-Terrestrial – the need to return home, to belong Field of Dreams – the need to dream and believe in our dreams Bohemian Rhapsody – the need for individual self expression UNIVERSAL BUSINESS STORIES Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market. ANTHONY ROBBINS – 6 CORE HUMAN NEEDS Anthony Robbins created this list of six pr