The Third Men Podcast

The Third Men Podcast is thrilled to welcome back returning guests Alex Guaraldi and Jordan Collins from Coppersound Pedals to walk through the long and innovative history of Jack White's usage of color! Since last we spoke with Alex and Jordan, their groundbreaking Triplegraph pedal has been doing gangbusters for Third Man Hardware, sparking interest from musicians and collectors alike with its user-friendly interface and elegant design. Coppersound's collaborator on the Triplegraph, Jack White, played a key role in using color to highlight the design features of this inventive new pedal - but that's just the tip of the iceberg when it comes to Jack White's savvy application of color in his art and projects. When The White Stripes burst onto the Detroit rock scene in the late 90's, their distinctive red, white and black color scheme became a hallmark of the band's presentation, and a memorable audio-visual connection that would help propel the group to the heights of rock'n'roll stardom in the years to come.