Strong Feelings

What happens when one woman looks around her field and notices the leaders are mostly men? If that woman is Becca Gurney, she starts her own design studio, and creates a place that chooses to hire women, pay them fairly, and find clients ready to do the same. Becca is a Washington, DC-based graphic designer, art director, and founder of Design Choice. She’s built an agency focused on social justice issues that’s vocal about fair pay and offering work those who are often overlooked in the field—women and people of color. The hardest part is knowing what you’re worth and then sticking to it. I do a lot of research to understand what my worth should be and a lot of that research involves knowing what men who are doing what I’m doing are charging. —Becca Gurney, founder of Design Choice We chat about: How Becca makes a conscious choice to look for new women and/or people of color to work with on projects, instead of hiring the same people over and over—and why you should, too The truth behind being asked to wo