Inner Sircle

Saturdays are great for audits: Audit Competition- Over your morning coffee, as I am doing right now, take a look at the social handles of some brands you consider to be your competitors and observe what they are up to. Not because you are competing with them for likes or followers, but more to see how they are approaching messaging and conveying USPs. You can find some incredible learnings by observing what your competitor set is doing. Audit Aspirational Competitors- Next, take a peek at some brands that you feel just crush it on social (I like OLIPOP PBC, ALOHA, and SmartSweets just to name a few) and document 1-3 things that you really love and that you think are actionable and you can easily implement in your own plan. Audit Yourself- Immediately after, jump onto your accounts and as best you can, try and look at them through the eyes of a consumer. When a person lands here, do they immediately get who we are, what we sell, how we are different, and why they should care? Does it feel natural and that t