Reach Or Miss

And the main trends in entrepreneurial marketing for the New Year I often asked how I choose my interviewees for this podcast. I imagine the main reason for the question is the high diversity of the eighty guests on the show since its establishment on March 2017. It’s not easy to find a clear pattern among them. Can you guess what the connection is between interviewees like: Kate Erickson, Guy Kawasaki, Pam Wasley, John Lee Dumas, Mike Stelzner, Jack Kosakowski, Andy Crestodina, Mark Schaefer, Mark Metry, Mike Allton, Chris Brogan, Pascal Guyon, David Beebe, and Lee Oden, just to name a few? You already know that they are all successful entrepreneurs and/or influencers (opinion leaders) in their fields… However, besides these common characteristics, they are all customer focused entrepreneurs, which is what marketing is all about, after all. They, as entrepreneurs, succeeded due to their customer focused approach, or as educators and influencers about this critical issue. I chose interviewees who left th