We Have Concerns

Humans assign value to brands. Brands represent wealth, strength, and yes, sex. We are our brands. And for some rhesus macaques in a lab, one brand, Adidas, represents monkey genitalia. The researchers paired dominant male faces, subordinate male faces, and female hindquarters with some brand logos, then paired scrambled images with other brand logos. “We know how social rewards can be processed differently compared to primary rewards like food or water,” the study’s first author M. Yavuz Acikalin in the Stanford Graduate School of Business told Gizmodo. “Essentially, what this is looking at, ‘is can monkeys also associate the rewards with arbitrary stimuli, and create associations more directly though conditioning.’” Jeff and Anthony discuss monkeys and business. GET BONUS EPISODES, VIDEO HANGOUTS AND MORE. VISIT: http://patreon.com/wehaveconcerns Get all your sweet We Have Concerns merch by swinging by http://wehaveconcerns.com/shop Hey! If you’re enjoying the show, please take a moment to rate/review it on