Business & Burgers

S02:E14: Grow, Adapt, Pivot: Rachael Herrscher and the Power of Social Media

Informações:

Sinopsis

Did you know more women own businesses in Salt Lake City than anywhere else? Salt Lake City, or 'Silicone Slopes', is a gender equal, tech-focused city, where Todaysmama.com and SocialBoost.com Founder, Rachael Herrscher, began her entrepreneurial journey. Rachael describes how pivoting from a traditional print business to an online model helped her survive the 2008 economic crisis. We get some tips on how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for 'likes'. Speaking of pivoting, we turn our attention to a super-secret specialty burger, from Westgate Resort's Edge Steakhouse in beautiful Park City. Chef Wayne has concocted a delicious east-meets-west wagyu burger, broiled to perfection, and topped with truffle aioli, a sous vide lobster tail, béarnaise sauce, black truffle peelings, and caviar on a brioche bun. As Alan's taste buds are overjoyed by the amazing Edge Burger, we get some great advice for women looking to get into business and acquire fundi