Leaders Podcast

The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John is one of the most impactful marketers in modern corporate America. Her resumé reads like a Fortune 500 roll call: leading marketing roles at the intersection between consumer goods, tech, and entertainment at Pepsi, Apple, Uber and Endeavor presaged her current job as CMO of streaming giant Netflix, a role she took up at the beginning of August, one week after recording this conversation for Leaders. Wherever she has gone across her career, Saint John has made a deep impression, her skill for brand storytelling allied closely to her own executive boldness and sense of personal authenticity. She is currently combini