Foodnavigator-usa Podcast
Soup-To-Nuts Podcast: How brands can defend their shelf-space against encroaching private label
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:30
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Sinopsis
The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.
