Microsoft Azure For Industry : Podcast

In this episode, James Mastan of Audienz talks about The Business Transformation Playbook for the Azure Marketplace how to effectively go-to-market from the perspective of sales, marketing, operations, and other non-technical factors. When organizations decide to sell their solutions through the Microsoft Commercial Marketplace, it isn’t unusual for them to start by thinking about the technology behind the solution. There are many types of solutions in the marketplace and this can be a natural place to start focusing.However, when our team engages with a potential marketplace partner such as Audienz, we start with a business conversation because we have come to understand that the success of a solution depends heavily on factors outside of the technology involved.Episode LinksDownload the Business Transformation Playbook!Take the Microsoft Learn Module: Go to market through the commercial marketplace CompanyAudienz MarketingPractice AreasEmail marketplace@audienz.comGuestJames MastanA business and marketing l