QA Selling Online

Brent ZahradnikAmazon Advertising expert and founder of AMZ Pathfinder3rd time on the show. I think this is the record Prime day was just a couple of weeks ago, how did it go?Do you increate CPC on special event days, or simply increase the budget?Sell through rate and inventory...IPI for outside fulfillment in the UKif you increase your CPC on a particular KW for 3 or 4 days, when you turn it back down will it negatively affect your impressions?What are the latest changes in the PPC worldNegative products on auto campaigns was pretty bigsaw somewhere that inside a campaigns search terms tab, there is an option to Add KW or negative Kwtalking about features, video editingsome people don't negative a single KW, instead they lower the bid, what's your stand on this?AMZ pathfinder has DSP Demand-side platform ( not drives) how is that goingSaw a youtube video where this expert was talking about how to run DSP ads, but all he talked about was Amazon Display ads in seller central. so can you explain what is DSP