Mobile Interactions Now

Many people would not consider texting back when they get a text message from a retailer or any other businesses. In many cases, they simply couldn’t. But that’s changing. With broader adoption among retailers and e-commerce brands, companies are starting to use text messaging to have two-way conversations with their customers, as an effective way to improve customer experience while solving problems quicker. The growing availability of communication APIs is making it easier for many companies to integrate new communication channels and features to keep up with the changing communication behavior of their customers.  Today we’ll look at how two-way text messaging is the next step in interaction between brands and the consumer. It will use examples of how the technology operates in a real world setting already and what possibilities there are for the future. We will look at the tech as a whole but also focus on enabling companies to add two-way texting capabili