Mobile Interactions Now

Where there’s market fragmentation, there’s a billion-dollar opportunity for a search platform – or is there? As a consumer who prizes convenience, fashion is one thing I still buy from I-can’t-count-how-many sources. A lot less now than a few years ago, but still… Why? In this episode, we’ll sit down with Chris Pook, VP of Retention at a global fashion search company Lyst, and find out what it means to shop for fashion in the era of Google and Spotify. We’ll delve into what’s really shaping the user journey on Lyst – and how Chris is using technological tools and data to grow customer acquisition and retention. And yes, how to make the entire shopping experience smarter and more personalized for mobile users. See acast.com/privacy for privacy and opt-out information.