Inner Sircle

On this episode, I reference this article about: Facebook Provides New Ad Copy Tips to Help Maximize Performance 1. Give your brand a voice Facebook suggests that marketers look to personify their brand, and tailor their brand voice to align with both their business purpose and their target audience. Many brands have seen success on social by adopting a specific persona, and Facebook suggests that this could be key, as well as ensuring consistency in your tone. 2. Position your products Facebook notes that visual elements are also critical on both Facebook and Instagram, and presenting your offerings up front is an important part of the process. "Put your products front and center so your audience knows what you’re advertising and why. You can also state your brand message so customers start to associate it with your products." Facebook has previously advised that putting your brand messaging within the first seconds of a video ad is key to building effective association. 3. Say it with words What makes your