Inner Sircle

On this episode, I advocate for more meme usage in your social media content strategy. I reference this article and it specifically highlights: Instagram seems to be embracing more raw, organic, and natural images on the platform. There are a few reasons behind this: As highly-polished photos have proliferated, the “Instagram aesthetic” has come to feel bland and cookie-cutter. We’ve spoken before about the red vs. blue ocean strategies, picking a strategy where there is less competition. Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention. We’ve reached “peak perfection.” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” There can be too much of a good thing. AND Having seen memes pop up across social media before, we’ve found there to be a few defining characteristics of what makes this type of social media content so engaging. Memes are … Relatable. This is a core element of a successful meme. They summarize a w