Performance Delivered

In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success. It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list.