W.a.c.e.'s Chamber Leadership Podcast

W.A.C.E. President and CEO Dave Kilby chats with JP Moery of the Moery Company - an agency that helps associations sell memberships and launch sponsorship sales campaigns. JP talks about the importance of chambers now and how to leverage a chamber's value during this COVID-19 pandemic.Dave and JP talk about:The concept of building muscle (2:20)Selling memberships and renewals during a pandemic (4:25)Rethinking sponsorships in a pandemic (7:30)Selling solutions instead of selling products (10:40)Advocacy as the differentiator (12:40)Lessons learned from U.S. Chamber CEO Tom Donohue (15:30)Follow Dave Kilby on Twitter: @DaveKilbyWACEFollow JP Moery on Twitter: @JPMoeryGet more information on the JP Moery Company at www.moerycompany.com