My Big Idea

Hello and welcome to episode 16 of My Big Idea, an ASOS podcast. This week our guest is Creative Consultant, Writer and Stylist, Laurel Pantin. Having previously worked for Fashion magazines such as Teen Vogue, Glamour and Lucky, following a life changing move to South Africa, Laurel returned to Fashion as a successful Freelancer. Laurel has since worked with Asos, Into the Gloss, Topshop and Conde Naste, doing a variety of work from writing to styling. Laurel's classic, causal style, her favourite brands including Isabel Marant and Phillip Lim, has put her in high demand with brands and media alike. Her style icons are Dolly Parton, Lauren Hutton, and Jane Birkin, influencing her timeless style and laid-back approach to fashion. Laurel tells Asos editor Danielle Radojcin how she gained her it-girl status, how she formulated her personal style and how she plans to continue with her work. This is Laurel's big idea.  See acast.com/privacy for privacy and opt-out information.