My Big Idea

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host, Asos editor Lucinda Greasley speaks with CEO of Urbello, a city blogging platform where you can subscribe to cities to see what’s going on where you live or where you travel to. Born in Poland, at 19 Anna came to London to study arts. After finishing her degree Anna set up @MyChicCity, an online London magazine. She won a spot at London Accelerator in Shoreditch. Soon after Anna realised that office generated content was not the way forward. She thought that a city blogging platform would be a much better way to share insiders’ knowledge and works on Urbello began. Users are able to post articles about anything from food reviews and new boutique openings to art events and food markets, enabling tourists and newcomers to cities to experience them in an authentic and exciting way. Urbello has now become a popular tool for tourists to find out the best places to visit when on holiday, aside from well known tourist locations...