My Big Idea

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host Georgia speaks with Alyssa McGarry, founder of socially conscious fashion brand Hiptipico. Their mission is to support the creativity, ingenuity and passion of local artists in Guatemala. Preserving Mayan culture and traditional customs is essential to Hiptipico’s brand. Reinvesting profits into women’s cooperatives, family shops and Mayan handicrafters, Hiptipico naturally energizes the local economy while creating access to foreign markets. Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Mayan artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials. Hiptipico aims to be an environment for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories. Alyssa ensures that, at Hiptipico, you know where your goods are coming from, how they are...