My Big Idea

Hello and welcome to My Big Idea, an ASOS Podcast. This week Siam's guest is Eliza Makin, Founder of jewellery brand Elkin London. Darkly humorous jewellery label Elkin is a favourite among Fashion Editors, Models and Musicians. Launched in 2011 by Eliisa, London based Fashion Stylist, the dangerously addictive bracelets and quirky jewels are designed in London, handmade, and best worn as often as possible. Eliisa is a Masters graduate of the Courtauld Institute of Art, with an eight year career styling for The Independent, The Observer, Guardian and many other magazines. Elkin was born after Eliisa created some bracelets in a break between pictures on a fashion shoot. She immediately had to make several more for the fashion team, and has been keeping up with the spiralling demand ever since. Her latest collection is inspired by Surrealism, bad rock and pop-culture. This is Eliza's big idea.  See acast.com/privacy for privacy and opt-out information.