My Big Idea

Hello and welcome to episode 46 of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is London College of Fashion lecturer Lynsey Fox. Lynsey teaches young designers how to maximise their online personas to build a brand. She has over a decades worth of experience in communications, higher education, PR, broadcast and print, working with international brands like Daily Mirror, Nike, T-Mobile and Monsoon. Lynsey instructs young people wanting to start businesses how to best utilise the fundamental tool of social media to build their business. Social media has its downsides, but when starting a business, an effective social media presence can be the difference between success and failure. As not everybody is a natural wiz at the skill, Lynsey provides young business men and women on how to maximise their success using the powerful tool of the internet. Lynsey explains how her series of workshops and lectures at the prestigious central...