My Big Idea

Welcome to the weekly ASOS podcast, bringing you inspiring career advice from amazing women. In this episode, editor at large Danielle Radojcin talks to Katie Hobbs, the founder of private photo-sharing site KatchUp. Katie talks about how KatchUp was born after she graduated from Loughborough University in 2011. The idea came to her when she and her family discussed how they all had great photos scattered across laptops, phones and computers, but they felt that there wasn’t a way for them share their images on social media easily and, most importantly, privately. Here, Katie discusses the challenges of securing government funding for her start-up (she had to submit a 12,000-word proposal!), how she has monetised KatchUp without featuring any adverts on the site and app, and reveals what it’s like working with her family, especially as her parents have their own business. Now based in west London since May 2016, and with an impressive 50,000 downloads for the app, Katie heads up a small-but-dedicated...