The Extraordinary Podcast - With Tobias Dahlberg

In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com