Inner Sircle

On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation  What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a low-ball “please buy” type of mentality. Also, if your intro offer is for a one time use, or something like a pack of 3, 6 or even 8, etc. it is not enough of a quantity for that person to get used to taking/consuming your product & there is no lifestyle change/behavioral change made. The key to LTV is associating your brand with a lifestyle change in your customer's mind whether it’s micro or macro. Hint offers 36 bottles for $36 + Free Shipping. 36 bottles allows for that customer to get very used to consuming daily, leading to a much higher chance of purchasing again with little remarketing effort needed. Not