Inner Sircle

On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now copied most of it and they get to leverage their massive user base and native platform familiarity which is an advantage over TikTok. The problem is that users first learned this format on TikTok and they are generally loyal to the newer, cooler platform. Data has spoken and it is showing that Gen Z has taken to the platform and is paying attention there In addition to that, The President banned new downloads of TikTok and new updates the app will be blocked too,  which will downgrade overall performance. (this didnt happen actually, but you get the idea here). More reasons for more eyeballs to be peeking at Reels. The rewarded reach for the effort is next level and far surpass, TikTok and IGTV from a reach POV. I.e. Quest Nutrition First 3 Reels posted: 141K, 135K and 192k views Last 3 I