Inner Sircle

On this episode, I am just sharing some great tips from the Indie CPG newsletter, that I highly encourage people to sign up for.  Big shout out to Steven Vigilante. This experience opened my eyes to new opportunities for brands and restaurants to be friends. Here are a few partnership ideas. Cafe / Marketplaces In some states, a restaurant is still allowed to welcome customers inside their cafe if they post a "Mini Market" sign outside. These cafes are acting as local culinary bodegas, often featuring staple goods like condiments, snacks, imported pasta and wine, and packaged food made by the restaurants. Chefs usually source their inventory through UNFI, Hubba, Faire, and local distributors, but you can also pitch them directly. And some restaurants are even creating their own branded small-batch products like granola, sauces, cocktails-to-go, and bulk pantry staples. Pop-up Sampling / Free Gift With Purchase Offer free, unopened product samples to cafe customers. Design a one-