Pow: The Psychology Of Work

This episode of POW, the Psychology of Work podcast, features a fascinating interview with Eric Singler, the Founder, President and CEO of the BVA Nudge Unit, recorded at the 2019 ABP Conference following his keynote speech. Eric is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally behavioural economics – in the mid-2000s and became a pioneer in applying the lessons of behavioura