Wharton Business Radio Highlights
Behind the IHOb Marketing Campaign
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:20
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Sinopsis
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
