Wharton Business Radio Highlights

Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity  

Informações:

Sinopsis

Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters. See acast.com/privacy for privacy and opt-out information.