Wharton Business Radio Highlights
How to Build Habit-Forming Products
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:56
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Sinopsis
Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters. See acast.com/privacy for privacy and opt-out information.
