Business Outlaws

In Part 2 of Business Outlaws five-part series, “The Recipe to Freedom: Running a Lucrative Online Business,” BigMike and Chris “Bulldog” Collins discuss how to create a business that won’t just make you money, but will also give you financial freedom. No matter what field you’re in, you’ve got competition. The more you develop your niche, the less competition you’ll have. And the less competition you have, the more money you can charge for your product — because people will be willing to pay more for it. “The niche keeps you from competing on price,” Chris explains.“People were willing to pay more specifically for things that grew cannabis,” BigMike recalls as he tells his story of “niching down” from lawn care to formulating products specific for cultivating cannabis. He knew he wouldn’t get rich competing with all the other nutrients on the shelf at Home Depot, so he opted out of that crowded space and marketed Advanced Nutrients directly to gardeners who were willing to pay more to get a product made